961. Shiny hair in case of a shampoo is a ______________ utility
A.Primary
B.Evolved
C.Generic
D.None of these

962. Products adapted to the perceived unique characteristics of national markets
A.Local Products
B.Multinational Products
C.International Products
D.Global Products

963. ______________ brands indicate only the product category
A.Dealer
B.Licensed
C.Generic
D.Individual

964. ______________ is not a function of wholesaler
A.Warehousing
B.Transporting
C.Risk bearing
D.None of these

965. Trading up is a method of product line modification by.
A.Product line expansion.
B.Product line contraction.
C.Quality variation.
D.None of these.

966. ______________ goods are purchased on a regular basis.
A.Staple.
B.Impluse.
C.Emergency.
D.None of these.

967. Which of the following are possible pricing objectives
A.To maximise profits
B.To achieve a target market share
C.To match the competition, rather than lead the market
D.All of these

968. ______________are retail stores owned by a group of consumers themselves
A.Super Bazar
B.Shopping mall
C.Consumer co-operative store
D.None of these

969. Multilevel marketing is also called
A.Pyramid selling
B.Hybrid selling
C.Horizontal selling
D.None of these

970. ______________means moving of finished goods from one end of a producer to consumer.
A.Exchange of goods
B.Transfer of goods
C.Physical distribution
D.None of these