311. Which of the following is functions of social media for business?
A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above

312. What feature does LinkedIn offer for pay accounts?
A. Ability to post pictures
B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users

313. Why is it important to post to a blog regularly?
A. It reduces the cost per blog post
B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to index

314. How can a company use the same material for both traditional and social network marketing?
A. Posting a luring comment on Twitter to the company site
B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
D. Creating a magazine print ad with the company website

315. How is site traffic useful in evaluating marketing?
A. Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be tracked
D. Product sales from the company website can be attributed directly to the marketing campaign

316. How does a blog directly impact sales of a company?
A. It is typically used as the way to disperse company coupons
B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sales

317. What traditional marketing technique is YouTube closest to?
A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising

318. What is another term for “social media”?
A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising

319. What is meant by “Marketing Creative”?
A. The employees in the marketing department
B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect

320. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
A. The number of followers
B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company