491. customer is _________, If customer’s expectations and products performance matches
A.satisfied
B.dissatisfied
C.delighted
D.none of these

492. Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called
A.channeling
B.buyer readiness
C.channel designing
D.strategic

493. When the new developed product concept is tested, the next immediate step is to
A.market strategy
B.a testing technique
C.intermediaries
E.logistic network

494. ____________communication process, receiver and sender are classified as
A.functions
B.parties
C.tools
D.channels

495. stage in which purchase intention is transformed in to purchase decision is called
A.need recognition
B.information search
C.purchase decision
D.both b and c

496. media and message are considered as_____________ in communication process
A.tools
B.channels
C.functions
D.parties

497. Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above

498. ___________ is classified An idea for a possible product that company will offer
A.product idea
B.product image
C.customer management
D.none of the above

499. Type of question in which all possible choices are given in the questionnaire is ________?
A. close-ended question
B. open-ended question
C. Both a and b
D. none of above

500. In the marketing process, the first step is to.
A. develop a research plan
B. define research objectives
C. Both A & B
D. implement a research plan
e. none of the above