31.____ is the father of Modern Marketing.
A. Peter Drucker
B. Philip Kotler
C. Lester Wunderman
D. Abraham Maslow

32. “Many people want BMW, only a few are able to buy” this is an example of _______
A. Need
B. Want
C. Demand
D. Status

33.Want for a specific product backed by an ability to pay is called _____
A. Demand
B. Need
C. Want
D. Customer

34.Marketing is a process which aims at ________
A. Production
B. Profit-making.
C. The satisfaction of customer needs
D. Selling products

35.The term marketing refers to _______
A. Advertising, Sales Promotion, Publicity and Public Relational activities
B. A new product needs ideas, Developments, concepts and improvements.
C. Sales Planning, Strategy and Implementation
D. A philosophy that stresses customer value and satisfaction.

36._____ are the form of human needs take as shaped by culture & individual personality.
A. Wants
B. Demands
C. Needs
D. Social Needs

37.Select an appropriate definition of Want
A. More consumer Needs
B. Needs backed by buying power
C. Needs directed to the product
D. Basic human requirements

38.The most formal and best definition of marketing is ___________

A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.
B. Improving the quality of life for consumers
C. Meeting needs profitability
D. Marketing is an organizational function includes the 4

39. Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

A. Institutions
B. Organizations
C. Companies
D. Enterprises

40.Marketers often use the term ________ to cover various groupings of customers.

A. Buying power
B. Demographic segment
C. Market
D. People