901. ______________ is a paid form of communication by an identified sponsor.
A.Product.
B.Service.
C.Advertisement.
D.None of these.

902. ______________ refers to gifts given to dealers or to sales force to push the manufacturers product.
A.Trade allowances.
B.Specialty advertising
C.Dealer contests.
D.Co-operative advertising.

903. ______________ means giving a name to the product by which it should become known and familiar among the public.
A.Branding.
B.Promotion.
C.Pricing.
D.None of these.

904. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
A.Time.
B.Place.
C.Form.
D.Profession

905. ______________ is a process of identifying the areas of market that are different from one another.
A.Marketing.
B.Segmentation.
C.Promotion.
D.Targeting.

906. ______________ is a process of transforming information and experience into knowledge.
A.Marketing.
B.Positioning.
C.Perception.
D.Learning.

907. ______________ is the results of artificial scarcity of products created by a firm.
A.Selective de-marketing
B.Re-marketing
C.Ostensible de-marketing.
D.Synchronic- marketing.

908. ______________ can be achieved only when all personal within the organization understand the importance of the customer.
A.Profit maximization.
B.Sales volume.
C.Customer satisfaction.

909. ______________ is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.
A.Positioning.
B.Segmentation.
C.Consumer market.
D.Consumer behavior.

910. Marketing is a ______________ function of transferring goods from producers to consumers.
A.Systematic.
B.Commercial.
C.Management.
D.Economic.