441. Market consists of. Select a suitable option.
A. Potential buyers
B. Actual buyers
C. Both a and D
D. None of the above
E. All of these
F. Both A and B

442. Customers of smaller banks are considered as an example of. Select a suitable option.
A. Butterflies
B. True friend
C. Strangers
D. Barnacles
E. All of these
F. Both A and B

443. Company and brand positioning must be stated in ______________.Which of the following is a suitable option?
A. points of similarities
B. differentiation
C. competitive edge statement
D. positioning statement
E. All of these
F. Both A and B

444. Kind of strategy which is used by the company to achieve advertising objectives is classified as ______________.Which of the following is a suitable option?
A. advertising budget
B. advertising strategy
C. advertising objective
D. advertising messages
E. All of these
F. Both A and B

445. According to management guru Peter Drucker, marketing aims to sell ______________.Which of the following is a suitable option?
A. Necessary
B. Unnecessary
C. None of above
D. Not already available
E. All of these
F. Both A and B

446. Tendency to which results of innovation are communicated to others is classified as ______________.Which of the following is a suitable option?
A. compatibility
B. relative advantage
C. divisibility
D. communicability
E. All of these
F. Both A and B

447. Person’s own living or interacting and acting pattern is classified ______________.Which of the following is a suitable option?
A. social class
B. lifestyle
C. personality and self-concept
D. None of the above
E. All of these
F. Both A and B

448. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as
A.concept
B.phase
C.screening
D.raw-material screening

449. The tendency of difficult understanding related to the use of market offering is called
A.relative advantage
B.complexity
C.communicability
D.compatibility

450. which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal