911. Brand loyalty indicates customer’s ______________ towards the brand.
A.Commitment.
B.Belief.
C.Attributes.
D.Quality.

912. Marketing is a process of converting the potential customers into ______________ consumers.
A.Rare.
B.Actual.
C.Future.
D.New.

913. Marketing is a ______________ process.
A.Goal oriented.
B.Social.
C.Exchange.
D.All of these.

914. ______________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
A.Packaging.
B.Consumer behavior.
C.Segmentation.

915. The word positioning was coined by.
A.All Ryes and Jack Trout.
B.Philip otter.
C.Petra Ducker.
D.None of them.

916. Which of the following is the largest retail enterprise in the world.
A.K mart.
B.Wal-Mart.
C.Shoppers shop.
D.None of these.

917. Which of the following is not a characteristic of service marketing:
A.Intangibility.
B.Reparability.
C.Heterogeneity.
D.Perish ability.

918. Internet advertising includes web advertising, ______________ etc.
A.Transaction.
B.Encryption.
C.E-mail.
D.None of these.

919. ______________ is a process that conceals meaning by changing messages into unintelligible messages.
A.Encryption.
B.Firewalls.
C.Backups.
D.None of these.

920. The aim of relationship marketing is ______________ delight.
A.Product.
B.Price.
C.Customer.
D.Quality.