981. ______________ is also known as buzz marketing.
A.Word of mouth marketing
B.viral marketing
C.guerilla marketing
D.morph marketing

982. ______________ is the marketing of products that are regarded to be safe for the environment.
A.Green marketing
B.Social marketing
C.Gaimatias marketing
D.none of these

983. ______________ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
A.Internet
B.digital
C.email
D.viral

984. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
A.Digital signature
B.Digital certificates
C.Encryption
D.Firewalls

985. ______________ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.
A.Digital signature
B.Digital certificates
C.Secure electronic transactions
D.None of these

986. Market where goods are transacted on the spot or immediately
A.Future market
B.Spot market
C.Perfect market
D.None of these

987. Market where currencies of different countries are bought and sold.
A.Money market
B.Foreign exchange market
C.Stock market
D.None of these

988. The companies that have become a tried and trusted household name are
A.Positioned by Product Attributes and Benefits
B.Positioned by Brand Endorsement
C.Positioned by use, Occasion and Time
D.Positioned by Corporate Identity

989. Brands add value for both customers and the firm by
A.Facilitating purchase
B.Establish loyalty
C.Both (a) and (b)
D.None of these

990. Air conditioners are an example of ______________ goods.
A.Brown
B.White
C.Red
D.Orange