1241. _______ goods constitute the bulk of most countries production and marketing efforts :
A. Durable
B. Impulse
C. Physical *
D. Service
1242. ________ can be produced and marketed as a product :
A. Information *
B. Celebrities
C. Durable goods
D. Organizations
1243. Charles Revson of Revlon observed ” in the factory , we make cosmetics ; in the store __________.
A. We make profits
B. We challenge competitors
C. We implement ads
D We sell hope *
1244. A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, is called the _______.
A. Salesperson, customer
B. Fund raiser, contributor
C. Politician, Voter
D. Marketer, Prospect *
1245. In_________ consumers may share a strong need that cannot be satisfied by an existing product:
A. Negative demand
B. Latent demand *
C. Declining demand
D. Irregular demand
1246. In________ more customers would like to buy the product than can be satisfied :
A. Latent demand
B. Irregular demand
C. Overfull demand *
D. Excessive
1247. Marketers often use the term ________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market *
1248. Companies selling mass consumer goods and services such as soft drinks cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ______.
A. Business Markets
B. Global Markets
C. Consumer Markets *
D. Non profit and governmental markets
1249. In business markets, advertising can play a role, but a stronger role may be played by the sales force, _____ and the company’s reputation for reliability and quality.
A. Brand Image
B. Distribution
C. Promotion
D. Price
1250. The marketing mix, or four Ps, is one traditional way to depict marketing activities. The four PS have been described as _________.
A. Product, Positioning, Place, and Price
B. Product, Production, Price and place
C. Promotion, place, Positioning, and price
D. Product, Price, Promotion, and Place *