621. Which is the key feature/features of market as per Baker?
A. Full use of all the company’s resources
B. A long run perspective
C. Start with the customer
D. All of the above

622. The principal function of an electronic market is to facilitate the search for the
A. Required Product or Service
B. Required Marketing
C. Required Market
D. All of the above

623. To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?
A. creating a sense of community surrounding a brand
B. building overall customer equity
C. owning customers for life
D. all of the above

624. To avoid traffic gridlock in large metro areas, a community might use __________ to discourage travelers from driving during peak commuting hours.
A. demarketing
B. market segmentation
C. marketing
D. target marketing

625. The marketing manager have to carry out their responsibilities integrating all these factors in the management
A. Process
B. Objective
C. Goals
D. Opportunity

626. Marketing is
A. Essential an operational and purposive pursuit
B. A cost of service
C. A cost of product
D. An expenses

627. Channels of distribution also known as
A. Trade Channel
B. Proper Channel
C. Path Channel
D. None of these

628. Pricing objectives is combination of
A. Product Line Promotion
B. Cash Recovery
C. Profit Maximisation
D. All of the above

629. Marketing segmentation should be followed by the targeting and product positioning activities for effective planning and implementation of the
A. Marketing Plans
B. Business Control
C. Marketing Process
D. None of these

630. Which statement is true?
A. The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing.
B. Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.
C. Selling on-line is just one aspect of online marketing.
D. All of the above