1271. A company’s tangible offering to the market is at the heart of any marketing strategy.
A. Service offer
B. Product *
C. Sales support team
D. Packaging
1272. _______ Activities are ways that businesses try to educate, persuade, and remind customers, either directly or indirectly, about the brands they sell:
A. Consumer behavior
B. Market segmentation
C. Marketing research
D. Marketing communication *
1273. Marketing evaluation and _______ processes are necessary to understand the efficiently and effectiveness of marketing activities and how both could be improved
A. Control *
B. Analysis
C. Measurement
D. Feedback
1274. The following are examples of newly gathered data:
A. Behavioral data
B. Primary data *
C. Secondary data
D. Syndicated data
1275. _______ research aims to eliminate competing explanations for observed findings in order to identify cause-and-effect relationships.
A. Behavioral data
B. Experimental research *
C. Survey research
D. Focus group research
1276. The most effective way to contact individuals who wouldn’t give individual meetings or whose reactions may be one-sided or mutilated by the questioner is by utilizing _____.
A. Online interview
B. Personal interview
C. Telephone interview
D. Mail interview *
1277. _______ is a coordinated set of data system tools and techniques, supported by software and hardware, that an organization uses to collect, interpret, and turn relevant information from the business and environment into a basis for marketing action:
A. Marketing decision support system *
B. Marketing Metrics
C. Galvanometer
D. Interdependent data monitor
1278. The set of consumers who are buying the company’s product is the _________.
A. Potential Market
B. Available Market
C. Target Market
D. Penetrated Market *
1279. The percentage of ownership among customers in a population is referred to as _________.
A. Customer loyalty percentage
B. Market selectivity percentage
C. Product penetration percentage *
D. Market net worth percentage
1280. The deals objective for a product offering organization division, or agent is known as a _______.
A. Sales forecast
B. Sales Budget
C. Sales delivery
D. Sales Quota