751. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
A.Use of an undifferentiated one-size-fits-all marketing strategy
B.Different pricing strategies for different groups
C.Variations in product offerings to suit the wants of a particular group
D.Study of ethnic buying habits to isolate market segments

752. Strategic marketing planning establishes the—
A.Resource base provided by the firm’s strategy
B.Economic impact of additional sales
C.Tactical plans that must be implemented by the entire organization
D.Basis for any marketing strategy

753. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
A.Niche
B.Hold
C.Harvest
D.Divest

754. When companies make marketing decisions by considering consumers’ wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
A.Innovative marketing
B.Consumer-oriented marketing
C.Value marketing
D.Societal marketing

755. The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix pricing strategy?
A.Optional-product pricing
B.Captive-product pricing
C.By-product pricing
D.Product line pricing

756. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
A.The promotion mix
B.Integrated international affairs
C.Integrated marketing communications
D.Integrated demand characteristics

757. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
A.Product concept
B.Production concept
C.Production cost expansion concept
D.Marketing concept

758. The term “marketing mix” describes:
A.A composite analysis of all environmental factors inside and outside the firm
B.A series of business decisions that aid in selling a product
C.The relationship between a firm’s marketing strengths and its business weaknesses
D.A blending of four strategic elements to satisfy specific target markets

759. When looking at consumer income, marketers are most interested in
A.Discretionary income
B.Deferred income
C.Inflationary income
D.Disposable income

760. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of—
A.Pricing
B.Distribution
C.Product development
D.Promotion