541. In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called _____________.Which of the following statement is correct.
A. purchase decision
B. need recognition
C. information search
D. both b and c
E. All of these
F. Both A and B

542. In communication process, media and message are considered as _____________. Select the correct option.
A. communication parties
B. communication tools
C. communication channels
D. communication functions
E. All of these
F. Both A and B

543. ‘Maslow’s hierarchy of needs’ includes _____________.Which of the following statement is correct.
A. esteem needs
B. physiological needs
C. self-actualization needs
D. all of the above
E. NONE of these
F. Both A and B

544. An idea for a possible product that company will offer is classified as ________________. Select a suitable option according to the given statement
A. customer management
B. product idea
C. product image
D. none of the above
E. All of these
F. Both A and B

545. Detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as ____________. Which of the following option is correct.
A. raw-material screening
B. product concept
C. production phase
D. production screening
E. All of these
F. Both A and B

546. Tendency of difficult understanding related to use of market offering is called ________________. Select a suitable option according to the given statement
A. compatibility
B. relative advantage
C. complexity
D. communicability
E. All of these
F. Both A and B

547. Theme of message content which triggers positive or negative emotions leads to purchase motivation is classified as ________________. Select a suitable option according to the given statement
A. irrational appeal
B. emotional appeal
C. rational appeal
D. moral appeal
E. All of these
F. Both A and B

548. Customers in growth stage of life cycle of products are classified as ________________. Select a suitable option according to the given statement
A. laggards
B. innovators
C. early adopters
D. middle majority customers
E. All of these
F. Both A and B

549. Considering non-personal communication channels, magazines, direct mail and newspapers are considered as ____________. Which of the following option is correct.
A. display media
B. online media
C. print media
D. broadcast media
E. All of these
F. Both A and B

550. Generation born before 1964 and after World War II is classified as ____________. Select the correct option.
A. generation X
B. generation Y
C. baby boomers
D. All of these
E. Both A and B