891. Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
A.Differentiated.
B.Focus.
C.Customized.
D.None of these.

892. Under ______________ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
A.Administered.
B.Product line pricing
C.Captive product.
D.Mark-up pricing.

893. ______________ is called shopping by post
A.Self service store.
B.Direct marketing
C.Department stores.
D.Mail order business.

894. Which company is the pioneer in direct marketing.
A.Johnson Johnson.
B.Eureka Forbes.
C.Avon cosmetics.
D.Cypla.

895. Which of the following is not an element of promotion mix?
A.Branding.
B.Advertisement.
C.Sales promotion.
D.Personal selling.

896. Medical treatment with ayurvedic Massage is an example of:
A.Pure tangible.
B.Hybrid.
C.Pure service.
D.None of these.

897. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges;
A.Frequency marketing.
B.Event marketing.
C.Viral marketing.
D.None of these.

898. Which of the following is not an e-marketing tool?
A.I-Radio.
B.Mobile phone.
C.I-Kiosks.
D.Cinema.

899. ______________ includes debit cards, credit cards, smart cards etc.
A.E-branding
B.E-Cash.
C.E-mail.

900. ______________ marketing is based on interactions and dialogues.
A.De-marketing.
B.Viral marketing.
C.E-commerce.
D.Relationships.