1111. Which of the following is a component of a Market analysis?

A. Market segmentation
B. Objectives
C. Conditions *
D. Price
E. All of the above

1112. Which of the following aspects is evaluated when determining a firm’s ability to meet customer needs ?

A. Financial condition
B. General managerial skills
C. Production capabilities
D. Technological sophistication
E. All of the above *

1113. Which of the following is not evaluated when analyzing a company’s own ability to meet customer needs ?

A. Competitors *
B. Financial strengths
C. General Managerial skills
D. Production capabilities
E. Reputation

1114. A portion of a large market whose needs differ somewhat from the larger market is reffered to as a/an____.

A. Market Segment *
B. Niche
C. Subgroup
D. Ancillary Market
E. Secondary Market

1115. More modest lady like to buy stylish garments similarly as much as any ladies. However, the majority of clothes don’t fit well because they aren’t made to fit smaller sizes. Consequently, a number of manufacturers offer clothing in “petite” sizes for this demographic. Women in this group have needs that are different from the needs of the market as a whole and represent a _______.

A. Demographic Segment
B. lifestyle segment
C. Market potential
D. Sub-Market
E. Market Segment *

1116. Tracking consumers, online activity and delivering specific banner ads based on that activity is known as _________.

A. Clickstream
B. Blogging
C. Spam
D. Behavioral targeting *
E. Electronic targeting

1117. Tacoda system is a tracking and ad delivery system that has been installed on almost 3,000 websites. Advertisers pay tacoda systems on a pay-for-performance basis, which means that advertisers only pay tacoda systems when a consumer clicks on their advertisement. The delivery of advertisements based on online activity is known

A. Click-throughs
B. Behavioral targeting *
C. Spamming
D. Blogging
E. Cookie targeting

1118. What is the first step in Market segmentation ?

A. Describe each group
B. Group customers with similar needs sets
C. Identify-Product related need sets *
D. Select an attractive segment to serve
E. Set objective for segmenting

1119. Which of the following is not a step in market segmentation?

A. Set Budget *
B. Identify product related need sets
C. Group customers with similar need sets
D. Describe each group
E. Select an attractive segment to serve

1120. Carlos is attempting to segment the market for his company’s products. where should he begin?

A. Set Budget
B. Identify product related need sets *
C. Group customers with similar need sets
D. Describe each group
E. Select an attractive segment to serve