1261. ____ reflects the customers’ perceived costs and benefits, both tangible and intangible:

A. Loyalty
B. Satisfaction
C. Value *
D. Expectations

1262. When a marketer chooses to facilitate transactions with potential buyers by utilizing warehouse, transportation, banking, and insurance companies, the marketer is utilizing a

A. Service channel *
B. Distribution channel
C. Brand Channel
D. Relationship channel

1263. _________ Incorporates all the real and potential opponent contributions and substitutes that a purchaser should seriously mull over :

A. Competition *
B. The product offering
C. A value proposition
D. The supply chain

1264. The ______ includes the immediate actors involved in producing, distributing and promoting the offering.the main actors are the company,suppliers, distributors, dealers, and the large customers :

A. Operations environment
B. Management environment
C. Strategic environment
D. Task environment *

1265. The process of analyzing marketing opportunities is called the ______. selecting markets to focus on; formulating strategies for marketing; managing the marketing effort and creating marketing programs:

A. Marketing planning *
B. Strategic planning
C. Market research
D. Opportunity analysis

1266. David packard of hewlett-Packard once said “Promoting means a lot to leave to _________:

A. The advertising boys
B. Uninformed managers
C. Novices
D. The marketing department *

1267. Some companies are now switching from being solely product-centered with product managers and product divisions to manage them to being more ______ centered:

A. Competency
B. Strategy
C. Marketing
D. Customer-segment *

1268. Companies are recognizing that much of their market value comes from ________ particularly their brands, customer base,employees,distributor and supplier relations, and intellectual capital:

A. Variable assets
B. The value proposition
C. Intangible assets *
D. Tangible assets

1269. ______ can increasingly be conducted electronically, with buyers and sellers interacting in real time on their computers:

A. Public relations
B. E-commerce
C. Advertising
D. Personal selling *

1270. Top management is looking at the marketing scorecard to figure out what’s going on with _____________ rather than just sales revenue.

A. Market share
B. Customer loss rate
C. Customer satisfaction
D. Product quality
E. All of the above