741. The target group for personal loans is
A. newborn infants
B. all private limited companies
C. minor children
D. all salaried person

742. The target group for a car loans is
A. all car dealers
B. all BPL person
C. all high income individuals
D. blind person

743. The segmentation of market based on the gender of the customers is a type of
A. demographic segmentation
B. life style segmentation
C. price segmentation
D. geographic segmentation

744. Which among the following feature of good forecasting mode?
A. Economy
B. Availability
C. Simplicity
D. Accuracy
E. All of the above

745. What is HNI ?
A. Highly Needed Incentives
B. Highest Net Income
C. Human Narrow Innovation
D. High Networth Individuals

746. In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________
A. Income of sale transaction
B. Outcome of sale transaction
C. Passive income
D. Portfolio income

747. Which of the following is NOT an element of the marketing mix?
A. Distribution
B Product
C Target market
D Pricing

748. Marketing decision makers in a firm must constantly monitor competitors’ activities-their products, prices, distribution, and promotional efforts-because
A.The competitors may be violating the law and can be reported to the authorities
B.The actions of competitors may threaten the monopoly position of the firm in its industry
C.The actions of competitors may create an oligopoly within an industry
D.New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm’s marketing mix

749. Political campaigns are generally examples of—
A.Cause marketing
B.Organization marketing
C.Event marketing
D.Person marketing

750. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
A.Environmental scanning
B.Stakeholder analysis
C.Market sampling
D.Opportunity analysis