1181. In Marketing , MRP stands for _______.
A. Managing public relation
B. Marketing public relation *
C. Monitoring public relation
D. None of these
1182. AIDAS stands for ______.
A. Attention, interest, desire, Action, Satisfaction *
B. Action, Interest, Decision, Attention, Service
C. Attention, Interest, Attitude , Action , Sastisfaction
D. None of these
1183. Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor is known as _____.
A. Advertisement *
B. Marketing
C. Selling
D. None of these
1184. _____ is not a feature of advertising .
A. It helps in stimulating sales
B. It may be oral or written
C. It reduce sales *
D. None
1185. ________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convery the message .
A. Matter
B. Ad medium
C. Ad copy *
D. None of these
1186. _____ means placement of company product or products in the minds of target consumers relative to the competitive products.
A. Product positioning *
B. Product display
C. Product expression
D. None of these
1187. Which of the following is not a main objective of personal selling ?
A. Generate sales
B. Build awareness and appreciation for the product
C. Create personal contact
D. None of these *
1188. Which of the following is a major advantage of personal selling ?
A. Targeted message *
B. Reach and frequency
C. More sales
D. None of these
1189. A major portion of the rural population consists of _______ income groups.
A. Low *
B. High
C. Medium
D. All of these
1190. Many companies are now turning their attention to ________ markets.
A. Urban
B. Rural *
C. World
D. None of these