261. To create a Google-friendly site, which of the following is a step towards giving visitors the information they’re looking for?
A. Create a helpful, information-rich site.
B. Think about the words users would type to find your pages and include those words on your site.
C. If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.
D. All of the above
262. Digital marketing is often referred to as___________.
A. online marketing
B. internet marketing
C. web marketing
D. All of the above
263. Which of the following is a type of digital marketing activity?
A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
264. Which of the following is not a traditional forms of digital marketing?
A. radio
B. TV
C. billboard
D. All of the above
265. What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
266. How many main pillars of digital marketing?
A. 2
B. 4
C. 3
D. 5
267. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Electronic marketing
C. Interactive Marketing
D. Indirect Marketing
268. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
269. Digital marketing includes_____________.
A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
270. A website`s front – or home page should include_____________
A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above