531. Strategy which does not after large market to capture smaller share is called _______________.select the correct option.
A. micromarketing
B. mass marketing
C. segmented marketing
D. niche marketing
E. All of these
F. Both A and B

532. Market divided on basis of social class as ‘lower lowers, upper lowers and middle class’ is an example of ____________.which of the following option is correct,
A. behavioral segmentation
B. geographic segmentation
C. demographic segmentation
D. psychographic segmentation
E. All of these
F. Both A and B

533. Kind of joint venture in which company signs an agreement with foreign producers to provide services or manufacture goods is classified as _______________.select the correct option.
A. management contracting
B. investment ownership
C. contract manufacturing
D. joint ownership
E. All of these
F. Both A and B

534. Global communication and product strategy in which communication and product both are adjusted to fit in a foreign market is classified as ____________.which of the following,
A. communication adaptation option is correct
B. product adaptation
C. straight product extension
D. dual adaptation
E. All of these
F. Both A and B

535. Highly involved consumer buying behavior while perceiving significant differences between brands is called _____________. Select the correct option.
A. complex buoying behavior
B. variety-seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
E. All of these
F. Both A and B

536. Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called _____________. Select the correct option.
A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above
E. All of these
F. Both A and B

537. If customer’s expectations and products performance matches, customer is _____________. Select the correct option.
A. satisfied
B. dissatisfied
C. delighted
D. none of above
E. All of these
F. Both A and B

538. Stages such as awareness stage, conviction stage, liking stage, preference stage, and actual purchase stage are all stages of the process called. _____________.Which of the following statement is correct.
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
E. All of these
F. Both A and B

539. When new developed product concept is tested, next immediate step is to _____________.Which of the following statement is correct.
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network
E. All of these
F. Both A and B

540. In communication process, receiver and sender are classified as _____________. Select the correct option.
A. communication channels
B. communication functions
C. communication parties
D. communication tools
E. All of these
F. Both A and B