561. Market which is divided on basis of ‘income scale and family size of customers’ is an example of ___________. Select the suitable option
A. behavioral segmentation
B. geographic segmentation
C. demographic segmentation
D. psychographic segmentation
E. All of these
F. Both A and B

562. ___________. Select the suitable option
A. Community organizations
B. minority groups
C. stockholders
D. both b and D
E. All of these
F. Both A and B

563. value proposition’ is called brands ___________. Select the suitable option
A. full competitive advantage
B. full positioning
C. full targeting
D. full market segmentation
E. All of these
F. Both A and B

564. A company’s microenvironment, ‘local publics’ consists of _____________. Which of the following is a correct option?
A. Environmental
B. Environmental organizations
C. Editorial opinion
D. Community organizations
E. All of these
F. Both A and B

565. For marketing success, it is required to build relationships with _____________. Which of the following is the correct option?
A. Suppliers & Customers
B. Marketing intermediaries
C. Competitors
D. None of the above
E. All of these
F. Both A and B

566. Macro environment of any company or organization includes _____________. Which of the following is the correct option?
A. customers in international markets
B. the cultural environment
C. the demographic environment
D. both a and C
E. All of these
F. Both A and B

567. ‘idea generation’ stage in new product development process does not include _____________. Which of the following is the correct option?
A. on-boarding
B. internal idea sources
C. external idea sources
D. crowdsourcing
E. All of these
F. Both A and B

568. Systematic planning for new products and customer-driven strategy must be created for _____________. Which of the following is the correct option?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. None of the above
E. All of these
F. Both A and B

569. Study of human population in the context of gender, race and occupation is termed
A. the cultural environment
B. the demographic environment
C. Both A & B
D. the economic environment
E. the natural environment
F. None of these

570. Generation born following ‘baby boomers’ is known as
A. generation Y
B. generation X
C. Both a and b
D. none of above