501. Changes made in product characteristics such as quality, style, and features are called
A. modifying the raw material schedule
B. modifying marketing mix
C. Both A & B
D. modifying the product
E. modifying the market
F. None of these

502. non-probability sample’ includes_________?
A. cluster sample
B. stratified random sample
C. Both A & B
D. simple random sample
E. convenience sample
F. None of these

503. In the existing market strategy of introducing a new product is classified as_______.
A. Market penetration
B. Market development
C. Both A & B
D. Product development
E. Diversification
F. None of these

504. logistical network that moves finished product from the company to resellers and so to finish users are assessed as_______?
A. reverse distribution
B. risk-averse distribution
C. Both A & B
D. inbound distribution
E. outbound distribution
F. None of these

505. analysis that is employed to explain the market potential of any market giving is best classified as
A. exploratory research
B. casual research
C. Both A & B
D. descriptive research
E. both a and c
F. None of these

506. Advertising and personal selling can be referred to as_______ In marketing strategy.
A. Product
B. Place
C. Both A & B
D. Price
E. Promotion
F. None of these

507. Family Dollar’ is evaluating one location out of the many by checking near areas conditions is associate as______.
A. ethnographic research
B. experimental research
C. Both A & B
D. observational research
E. survey research
F. None of these

508. Arrangement of various market performance measures as a single display to monitor results is known as as_____.
A. Marketing dashboard
B. Return on investment
C. Both A & B
D. Marketing scorecard
E. Both a and b
F. None of these

509. “________ fever” results from the convergence of a good vary of forces within the marketing environment—from technological, economic, and demographic forces to cultural, social, and political ones.
A. Cultural
B. Marketing
C. Both A & B
D. Technographic
E. Millennial
F. None of these

510. The ______________________ consists of the actors and forces outside marketing that have an effect on marketing management’s ability to develop and maintain palmy relationships with its target customer.
A. marketing system
B. marketing organization
C. Both A & B
D. marketing network
E. marketing environment
F. None of these