141. According to Haig (2001), what percentage of web users use search engines as tool first research?
A. 30 – 35%
B. 40 – 45%
C. 60 – 65%
D. 80 – 85%
142. Archie is an example of:
A. An online spider
B. A Pay-per-click search engine
C. A online file and information retrieval search engine
D. Commercial portal
143. The original search engine model was referred to as:
A. Paid placement
B. Pay-per-click
C. Free to submit
D. Paid inclusion
144. An algorithm is:
A. A computer program that sorts and ranks search results
B. A human powered directory
C. A program to measure ROI
D. A program to search internet web site pages
145. When a search engine recognises pages from other sites their database, the ranking is determined by:
A. Index Analysis
B. Link Analysis
C. Connectivity
D. Crawler scanner
146. Directories are different to web-based crawler search engines because:
A. They employ humans as analysts instead of technology to index and rank
B. They offer a better user-experience
C. They offer more information
D. They offer a greater quantity of results
147. Search Engine Optimisation (SEO) refers to:
A. The technical process of web site linking
B. The optimal level of site traffic generated
C. The technical process of acquiring top position on the web’s major search engines and directories
D. The use of software to enhance rankings in directories
148. What is the most important ‘tag’ in when designing web pages for optimization?
A. Meta Tag
B. Title tag
C. Invisible Tag
D. Alt Tag
149. In relation to search engine marketing, spamming is what?
A. Sending persistently annoying e-mails
B. Optimising one keyword to reach a higher ranking
C. Manipulating ways of achieving a higher ranking by fooling the search engine
D. Formatting pages for better results
150. A key marketing tactic linked to search engines is the use of:
A. Banner advertising displays linked to keyword searches to drive site traffic
B. Banner advertising for brand building
C. Targeted information prompts
D. Google Adwords for more effective promotion