881. In ______________ manufacturers supply products to a limited number of outlets in the target market.
A.Selective distribution
B.Geographical distribution
C.Intensive distribution.
D.executive distribution.

882. ______________ is a strategy designed to cultivate customer loyalty, interaction and long-term association with the company.
A.Viral marketing.
B.Relationship marketing.
C.Social marketing.
D.De-marketing.

883. When backed by buying power, wants become ______________.
A.Social needs.
B.Exchanges.
C.Demands.
D.Physical needs.

884. In ______________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.
A.Demographic.
B.Economic.
C.Psychographic.
D.Geographic.

885. Modern marketing begins and ends with the ______________.
A.Sales.
B.Products.
C.Customers.
D.Price.

886. ______________ is the strong feeling , desire emotion make the buyer a product.
A.Buying motive.
B.Demand.
C.Price.
D.Quality.

887. Today, companies have to manage relation with their ______________ in order to ensure timely supplies and meet customers’ requirements.
A.Customers.
B.Government.
C.Suppliers.
D.International market.

888. The number of customers exposed to the brand is called ______________.
A.Brand licensing.
B.Brand awareness.
C.Brand equity.
D.Positioning.

889. Bundle pricing is.
A.Providing a bundle of benefits for one price.
B.Packaging a group of products together.
C.Providing a group of prices for one product category.

890. ______________ simply refers to product planning.
A.Merchandising
B.Selling.
C.Operating.