241. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the above
242. Content marketing aims ________.
A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. None of the above
243. Approximately how many businesses content marketing is used?
A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%
244. Which of the following is not a goal of of Content Marketing?
A. Engagement
B. Sales
C. Customer novice
D. Up-selling
245. Which of the following comes under content pyramid?
A. blog post
B. social update
C. tweets
D. All of the above
246. Which of the following is not a benefit of content marketing?
A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving
247. The word “blog” is a shortened version of __________.
A. weblog
B. weblog
C. welog
D. vlog
248. What is the full form of CMS?
A. Content Maintenance System
B. Content Management Site
C. Content Management System
D. Content Marketing System
249. The financial exchange that takes place online between buyers and sellers is known as
A. E-branding
B. E-marketing
C. E-advertisement
D. E-payment system
250. A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________.
A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing