851. In the traditional ______________ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
A.Selling.
B.Product.
C.Production.
D.Marketing.

852. In ______________ stage , a product is well established in the market.
A.Growth.
B.Maturity.
C.Introduction.
D.Decline.

853. Some companies are now switching from being product- centered to being more ______________ centered.
A.Competency.
B.Marketing.
C.Sales.
D.Customer-segment.

854. ______________ environment consists of the factors like inflation rate, interest rate and unemployment.
A.Geographic.
B.Economic.
C.Demographic.
D.Technological.

855. A marketing information system (MIS) caters to the needs of ______________.
A.Marketing decision.
B.Databases.
C.Safeguard.
D.Customized.

856. The practice of using the established brand names of two different companies on the same product is termed as ______________.
A.Manufacturer brand.
B.Private brand.
C.Brand licensing.
D.Co-branding.

857. Maslow’s need hierarchy theory deals with ______________ levels.
A.Two levels.
B.Three levels.
C.five levels.
D.four levels.

858. When a firm practices ______________ concept, all its activities are directed to satisfy the consumer.
A.selling.
B.Production.
C.Marketing.
D.Societal.

859. The process of finding and creating new uses or satisfactions for an existing product is known as ______________.
A.Niche- marketing.
B.Re- marketing.
C.Social marketing.
D.None of these.

860. ______________ is the process of creating an image for a product in the minds of targeted customers.
A.Segmentation.
B.Target marketing.
C.Positioning.
D.None of these.