1061. Brands add value for both customers and the firm by _________.

A. Facilitating purchase
B. Establish loyalty
C. Both A and B *
D. None of these

1062. Which of the following is not a component of brand equity ________.

A. Brand awareness
B. Brand association
C. Brand Loyalty
D. Brand Colors *

1063. Which is not a level of brand loyalty __________.

A. Brand preference
B. Brand recognition
C. Brand insistence
D. Brand equity *

1064. Trading up is a method of product line modification by ________.

A. Product line expansion
B. Product line contraction
C. Quality variation *
D. None of these

1065. Trading down is a method of product line modification by _________.

A. Product line expansion
B. Product line contraction
C. Quality Variation *
D. None of these

1066. Air conditioners are an example of __________ goods.

A. Brown
B. White *
C. Red
D. Orange

1067. American expression for fast moving consumer goods is _______ goods .

A. Brown
B. White
C. Red *
D. Orange

1068. Yellow goods include __________- goods.

A. Red & White
B. White & Brown *
C. Orange & Red
D. White & Orange

1069. _______ goods are purchased without any planning or search effort ________.

A. Staple
B. Impulse *
C. Emergency
D. None of these

1070. _______ goods are purchased on a regular basis ___.

A. Staple *
B. Impulse
C. Emergency
D. None of these