1211. Which of the following is not a characteristic of service Marketing?
A. Intangibility
B. Separability *
C. Heterogeneity
D. Perishability
1212. Medical treatment with ayurvedic massage is an example of _______.
A. Pure tangible goods
B. Hybrid
C. Pure service *
D. None of these
1213. Which of the following is not a services?
A. Hospital
B. Banking
C. Insurance
D. None of these *
1214. Which of the following is not an element of service marketing mix?
A. People *
B. packing
C. Process
D. Physical evidence
1215. ______ is concerned with finding ways to reduce the demand temporarily or permanently.
A. Demarketing *
B. Meta Marketing
C. Mass Marketing
D. Mega Marketing
1216. ______ was first used by Eugene J kelly.
A. Demarketing
B. Meta Marketing *
C. Mass Marketing
D. Mega Marketing
1217. Which of the following is against marketing concept?
A. Demarketing *
B. Meta Marketing
C. Mass Marketing
D. Mega Marketing
1218. Which of the following is known as market aggregation?
A. Demarketing
B. Meta Marketing
C. Mass Marketing *
D. Mega Marketing
1219. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A. Frequency marketing *
B. Event Marketing
C. Viral Marketing
D. None of these
1220. Which of the following is not responsible for the emergence of relationship marketing ?
A. Growth of service economy
B. Rapid technological advancement
C. A rise in the level of customer education and awareness
D. Changing role of woman *