551. Factors that affect Company’s ability to maintain customer relationships are known as ____________. Select the correct option .
A. Marketing plan
B. Marketing environment
C. Marketing dashboard
D. Both a and b
E. All of these
F. Both A and B

552. Most successful products are those which are ____________. Select the correct option.
A. differentiated
B. solve customer problems
C. offering customer value proposition
D. None of the above
E. All of these
F. Both A and B

553. Lexus targets customer regardless of country in which they lived – “global elite” segment, this is called ____________. Select the correct option.
A. psychographic segmentation
B. intermarket segmentation
C. intramarket segmentation
D. income segmentation
E. All of these
F. Both A and B

554. Top management sets company’s ____________. Select the correct option .
A. All of the above
B. Mission
C. Objectives
D. Vision
E. All of these
F. Both A and B

555. Buying of products by government agencies is classified as ____________. Which of the following option is correct?
A. international markets
B. business markets
C. reseller markets
D. government markets
E. All of these
F. Both A and B

556. Resources such as forests and food are known as ____________. Which of the following option is correct.
A. non-renewable resource
B. renewable resources
C. Both a and d
D. none of above
E. All of these
F. Both A and B

557. Number of competitors in decline stage of product life cycle are ____________. Which of the following option is correct.
A. declining in number
B. few
C. continuously growing
D. stable but begins declining
E. All of these
F. Both A and B

558. PLC concept which consists of longest life cycles is classified as ____________. Which of the following option is correct.
A. product perception
B. product classes
C. product forms
D. branding
E. All of these
F. Both A and B

559. Strategy that focuses on smaller segments and attract only few competitors is called ____________. Which of the following option is correct.
A. micromarketing
B. mass marketing
C. segmented marketing
D. niche marketing
E. All of these
F. Both A and B

560. Set of distinctive and basic modes of expression is called ___________. Select the suitable option
A. followers
B. styles
C. fashion
D. fads
E. All of these
F. Both A and B