1201. Rural consumers are ___________.

A. Price sensitive *
B. Less price sensitive
C. Quality conscious
D. None of these

1202. Profiling the rural market is a part of ________ stage of rural marketing strategy.

A. Planning *
B. Execution
C. Feedback
D. None of these

1203. Marketing research is a part of _______ stage of rural marketing strategy.

A. Planning *
B. Execution
C. Feedback
D. None of these

1204.____ pricing means assigning a low price tag for a product and providing the benefits of low cost mass production to the customers.

A. Cost plus
B. Value *
C. Power price points
D. Penetration

1205. Price points of Rs 1 ,Rs 2,3,4 etc are used for FMCG brands is known as _____ pricing.

A. Cost plus
B. Value
C. Power price points *
D. Penetration

1206. Introducing a product at low price and increasing the price once the brand succeeds is known as _______ pricing.

A. Penetration *
B. Skimming
C. Going rate
D. None of these

1207. Smaller companies trying up with leading companies to distribute through its network is known as _____ Distribution.

A. Syndicated *
B. Selective
C. Exclusive
D. Intensive

1208. ________ distribution system can be used to penetrate the rural market.

A. Satellite *
B. Selective
C. Exclusive
D. Intensive

1209. Services are __________.

A. Intangible *
B. Tangible
C. A & B
D. None of these

1210. ______ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

A. Reactiveness *
B. Productivity
C. Professionalization
D. None of these