1301. In order to increase competition and provide growth opportunities, many nations have the following industries:
A. Open Market
B. Deregulated *
C. Regulated
D. Scientifically segmented
1302. When looking for _________, customers are being more price-sensitive:
A. The right product
B. The right service
C. The right store
D. Value *
1303. Because of _________, promotion costs are going up and profit margins are going down.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition *
1304. Industry limits are sprouting at a staggering rate as organizations are perceiving that new open doors lie at the convergence of at least two ventures this is called _______.
A. Globalization
B. Customization
C. Industry convergence *
D. Heightened competition
1305. In light of dangers from such organizations as AOL,Amazon, Hurray, Ebay. By adding online services to their existing offerings, Etrade and dozens of other established manufacturers and retailers became “Brick-and-click” oriented. The result of this procedure was _________:
A. Reintermediation *
B. Disintermediation
C. E Commerce
D. E. Collaboration
1306. Numerous Block and snap contenders became more grounded competitors in the commercial center than the purce click firms assets to work with and ____________
A. Better prices
B. Greater value
C. Well established brand names *
D. On on one communications
1307. The _______ is practiced most aggressively with unsought goods good that buyers normally do not think of buying such as insurance encyclopedias, and funeral plots:
A. Marketing concept
B. Selling concept *
C. Production concept
D. Product concept
1308. Customers will choose products with the best performance or most innovative features, according to the _________ theory:
A. Product *
B. Marketing
C. Production
D. Selling
1309. The ________ concept holds that consumers not businesses if left alone will ordininarily not buy enough of the organization’s products :
A. Production
B. Selling *
C. marketing
D. Product
1310. Several scholars have found that companies who embrace the marketing concept achieve superior performance this was first demonstrated for companies practicing a __________ understandig and meeting customers expressed needs :
A. Reactive market orientation *
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive marekt orientation