861. The only revenue producing element in the marketing mix is.
A.Product.
B.Price.
C.Place.
D.Promotion.

862. ______________ is the most common method used for pricing.
A.cost plus pricing.
B.Target pricing.
C.Break- even- pricing..
D.Marginal cost.

863. ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
A.Physical distribution.
B.Channel of distribution
C.Intensive distribution.
D.None of these.

864. Which of the following is not a non-store retailing:
A.Tele marketing.
B.Direct marketing.
C.Kiosk marketing.
D.Retail chains.

865. Which one of the following is not a sales promotion tool:
A.Advertisement.
B.Discount.
C.Dealer contest.
D.Consumer contest.

866. Which of the following is not an element of service marketing mix?
A.Hospital.
B.Banking.
C.Insurance.
D.None of these.

867. Which of the following is known as market aggregation?
A.Social marketing.
B.De-marketing.
C.Niche marketing.
D.Mass marketing.

868. Which of the following is not a risk in internet based transaction:
A.Earns dropping.
B.Spoofing.
C.encryption.
D.Unauthorized action.

869. ______________ refers to word of mouth through electronic channels.
A.E-Advertising.
B.E-Commerce.
C.E-Cash.
D.Viral marketing.

870. Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on ______________.
A.Environment.
B.Organization.
C.Products.