321. How can a company convert posts on Twitter to sales?
A. Write demanding points about the competition
B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious

322. Which of the following comes under email marketing?
A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above

323. Which of the following is not an advantage of email newsletters?
A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content

324. Which of the following is most important metric to track email marketing?
A. CTR
B. Open rate
C. Click rate
D. All of the above

325. what technique is used by legitimate marketers to customize offerings for specific customers?
A. personalization
B. spamming
C. spoofing
D. None of the above

326. select the features of a lead nurturing platform?
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above

327. This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.
A. personalization
B. spamming
C. CTR
D. spoofing

328. Identify the factor that enables tracking of good and bad reputation?
A. IP address
B. User engagement
C. Frequency
D. All of the above

329. How important is the authentication process in email marketing?
A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual

330. In which type of email campaign, advertisement are sent to target group of customer?
A. Direct email marketing
B. Indirect email marketing
C. Spamming
D. spoofing