581. If break-even volume is 20000 units, the distinction of worth and variable value is $15 then fixed costs is
A. $300,000
B. $600,000
C. Both A & B
D. $400,000
E. $500,000
F. None of these

582. Cost based pricing strategy is also called
A. customer driven
B. product driven
C. Both A & B
D. economy driven
E. cost driven
F. None of these

583. BCG growth share matrix, the horizontal axis represents
A. Relative market share
B. Market growth rate
C. Both A & B
D. Portfolio analysis
E. Both b & c
F. None of these

584. ________ is ne’er easy, nevertheless understanding it’s the essential task of selling management.
A. Consumption pioneering
B. Brand personality
C. Both A & B
D. Early adoption
E. Consumer buying behavior
F. Understanding the difference between primary and secondary data

585. Of which of the following the consumer market is made up of?
A. households that purchase merchandise or services for personal consumption
B. individuals who acquire goods or services for personal consumption
C. businesses that purchase goods and services
D. A and B
E. all of the above
F. None of these

586. Economic, technological, and cultural forces are all ________ within the stimulus-response model of buyer behavior
A. stimuli
B. buyer responses
C. Both A & B
D. components of the buyer’s decision process
E. buyer characteristics
F. buying attitudes

587. Of ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy. Most large companies research.
A. permanent
B. market
C. Both A & B
D. consumer
E. social
F. group

588. The place to begin of understanding a consumer’s response to varied selling efforts is the ________ of a buyer’s behavior.
A. subculture
B. belief
C. Both A & B
D. postpurchase feeling
E. stimulus-response model
F. postpurchase dissonance

589. Marketing stimuli consist of four Ps. Which is NOT one of these?
A. politics
B. product
C. Both A & B
D. price
E. promotion
F. place

590. When developing a SWOT analysis, what is/are the main characteristic(s) of a strength?
A. It is important to your competitor
B. It is an internal resource and/or capacity
C. It is perceived as value by the potential customer
D. Only b) and c)
E. All of the above