951. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:
A.Debit card.
B.Credit card.
C.Smart card.
D.None of these.

952. dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
A.Geographic segmentation.
B.Demographic.
C.Psychographic.
D.Behavioral.

953. ______________ refers to marketing strategies under conditions of scarcity and during the period of shortage.
A.E-commerce.
B.De-marketing.
C.Relationship marketing.

954. The main object of ______________ is to move forward a product, service or idea in a channel of distribution.
A.Production.
B.Promotion.
C.Consumption.
D.All of these.

955. ______________ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
A.Production
B.Holistic
C.Modern
D.Selling

956. The markets in which goods are bought and sold in bulk quantities.
A.Wholesale market
B.Retail market
C.World market
D.None of these

957. Market in which supply is greater than demand.
A.Buyers market
B.Sellers market
C.Retail market
D.Wholesale market

958. Marketing that converts negative demand to positive demand is known as
A.Conversional
B.Maintenance
C.Remarketing
D.Developmental

959. Which of the following is not an emotional motive
A.Vanity
B.Social acceptance
C.Curosity
D.Variety

960. The strategy where the producer or marketer does not differentiate between different type of customers
A.Undifferentiated Marketing
B.Differentiated Marketing
C.Concentrated Marketing
D.Customised or Personalised Marketing