1081. Which of the following is a method of competition based pricing ?

A. Going rate pricing
B. Sealed Bid pricing
C. Customary pricing
D. All of these *

1082. Premium pricing is a method of ________.

A. Cost based pricing *
B. Demand based pricing
C. Competition based pricing
D. Value based pricing

1083. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business .

A. Predatory pricing
B. Economy pricing
C. Psychological pricing *
D. Penetration pricing

1084. The approach used when the marketer wants the consumer to respond on an emotional ,rather than rational basis.

A. Predatory pricing
B. Economy pricing
C. Psychological pricing
D. Penetration pricing *

1085. Razor manufacturer will charge a low price and recoup its margin( and more ) from the sale of the only design of blades which fit the razor. This is an example of ______.

A. Predatory pricing
B. Economy pricing
C. Psychological pricing *
D. Captive product pricing

1086. Where sellers combine several products in the same package is known as _______.

A. Psychological pricing
B. Captive product pricing
C. Product Bundle pricing
D. Promotional pricing *

1087. Which of the following is not a factor influencing pricing policy ______.

A. Cost
B. Competitors
C. Business objectives
D. None of these *

1088. Which of the following are possible pricing objectives ______.

A. To maximize profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these *

1089. When there is a large potential market for a product, the firm will adopt_____.

A. Skimming price policy
B. Penetration price policy
C. Premium price policy *
D. None of these

1090. A price reduction to buyers who pay their bills promptly is called _________.

A. Trade discount
B. Cash discount *
C. Seasonal discount
D. Quality discount