801. With online advertising program,_________, the companies can reach customers and grow business.
A. AdWords
B. AdSense
C. AdCity
D. AdAlpha

802. Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
A. Art
B. Science
C. Art and science
D. None of the above.

803. Marketers operate in which marketplaces:
A. Consumer and business
B. Global and non-profit
C. a & b both
D. None of the above

804. 4. Intangible assets make up a large percentage of the value of an organization:
A. Yes
B. No

805. “Better products, Better value, Better living” is the mission statement of which company:
A. VICCO
B. HUL
C. P&G
D. NIRMA

806. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by
A. Philip Kotler
B. The American Marketing Association
C. The Association of National Advertisers
D. Peter Drucker

807. There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous said by
A. Philip Kotler
B. The American Marketing Association
C. The Association of National Advertisers
D. Peter Drucker

808. Marketing people market ______ types of entities:
A. four
B. Eight
C. ten
D. two

809. Marketing people market following entities:
A. Goods
B. Services
C. Experiences
D. All of the above

810. At a fast-food restaurant, what is marketed?
A. Goods
B. Service
C. a & B
D. None of the above