841. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
A.Advertising.
B.Branding.
C.Personal selling.
D.None of these.

842. The process of introducing higher quality products by a manufacturer is called ______________.
A.Product line expansion.
B.Product line contraction
C.Trading down.
D.Trading up.

843. ______________ is the marketing and financial value associated with a brand’s strength in a market.
A.Brand equity.
B.Brand loyalty.
C.Branding.
D.None of these.

844. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ______________ side.
A.Creative.
B.Management.
C.Selling.
D.Behavior.

845. Transportion belongs to ______________ function of marketing.
A.Research.
B.Exchange.
C.Physical supply
D.Facilitating.

846. The task of any business is to deliver ______________ at a profit.
A.Customer needs
B.Products.
C.Customer value
D.Quality.

847. ______________ is the next stage of market segmentation.
A.market targeting
B.Positioning.
C.MIS.
D.Marketing.

848. Testing before launching a product is known as ______________.
A.Test marketing.
B.Concept testing..
C.Acid test.
D.Market test.

849. When organization in the same level of a channel work on a co-operative basis , it is known as ______________
A.V M S.
B.S C M.
C.Logistics.
D.H M S.

850. ______________ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.
A.De-marketing.
B.Remarketing
C.Ostensible marketing
D.Synchronic marketing.