1231. Good marketing is not accident, but a result of careful planning and :

A. Execution *
B. Selling
C. Strategies
D. Tactics

1232. The first step in the Marketing research process is :

A. Develop the research plan
B. Define the problem and research objectives *
C. Collect the information
D. Present the data

1233. The last step in marketing research process is :

A. Develop the research plan
B. Define the problem and research objective
C. Collect the information
D. Make the decision *

1234. Marketing is both an Art and a science there is constant tension between the formulated side of marketing and the _______ side.

A. Creative *
B. Selling
C. Management
D. Forecasting

1235. The most formal definition of marketing is :

A. Meeting needs profitably
B. Recognizing and satisfying human and social requirements
C. The 4Ps ( Product,price,place,promotion)
D. A set of organizational procedures for creating, communicating, and providing value to customers, as well as for managing customer relationships in ways that benefit the organization and its stakeholders *

1236. Marketing Management is the art and science of choosing target markets and getting, keeping and growing Customers through:

A. Managing the marketing process
B. Keeping an eye on the company’s products and services’ profitability
C. Selecting target markets
D. Providing superior value to customers and communicating this value

1237. A key ingredient superior customer value management process is insightful ______ marketing strategies and plans that can guide marketing activities

A. Creative *
B. Measurable
C. Macro
D. Micro

1238. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following except :

A. No factories or middlemen, and
B. Buying large quantities
C. Having extensive experience in the apparel industry
D. Having total control of its distribution channel from the time the goods are produced until the time they are sold *

1239. Delivering _________ profitably is the goal of any business.

A. Customer Needs
B. Products
C. Customer Value *
D. Products and services

1240. A transaction involves _______.

A. At least two parties
B. Each party possesses something that the other party might value
C. Communication and performance on both sides
D. Each party is free to accept or decline the exchange offer.
E. All of the above *