971. MILMA is an example of ______________type of shop
A.Multiple shop
B.Departmental store
C.Super bazar
D.None of these

972. If advertising give focus on a particular product or brand, it is known as
A.Product advertisement
B.market advertisement
C.Institutional advertisement
D.None

973. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A.Joint advertising
B.Co-operative advertising
C.Sponsored advertising
D.None of these

974. The Concept of USP was introduced by
A.Rosser Reeves
B.Theodre Levitt
C.NH Borden
D.None of them

975. ______________- means placement of company product or products in the minds of target consumers relative to the competitive products.
A.Product positioning
B.Product display
C.Product expression
D.None of these

976. For rural marketing ______________ pricing is more suitable.
A.Penetration
B.skimming
C.going rate
D.none of these

977. Moderate quality products are preferred by ______________ consumers.
A.Urban
B.Rural
C.educated
D.none of these

978. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______________ pricing
A.Cost plus
B.value
C.power price points
D.penetration

979. ______________ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.
A.Proactiveness
B.Productivity
C.professionalization
D.none of these

980. ______________ is concerned with finding ways to reduce the demand temporarily or permanently.
A.Demarketing
B.meta marketing
C.mass marketing
D.mega marketing