711. Which among the following forms part in the decision making process of a product development?
A. Product mix
B. Product attributes
C. Branding & Packaging
D. All of the above
712. The ‘break-even point’ is where
A. Marginal revenue equals marginal cost
B. Average revenue equals average cost
C. Total revenue equals total cost
D. None of the above
713. Innovation in marketing is same as ___________
A. Abbreviation
B. Communication
C. Creativity
D. Aspiration
714. A Successful marketing person required one of the following qualities___________
A. Empathy
B. Sympathy
C. Insistence
D. Aggressiveness
715. Market segmentation can be resorted to by dividing the target group as per
A. Income levels of customers
B. Age of the employees
C. Needs of the sales persons
D. Marketing skills of the employees
716. The ‘USP’ of a product denotes ________
A. Usefulness of the product
B. Drawbacks of a product
C. High-selling features of a product
D. Number of allied products available
717. Effective Selling Skills depends on ______________
A. Number of language known to the DSA
B. Data on marketing staff
C. Information regarding IT market
D. Knowledge of related markets
718. Leads can be best sourced from _________
A. Foreign customers
B. Yellow pages
C. Dictionary
D. List of vendors
719. A Direct Selling Agent DSA. is required to be adapt in ___________
A. Surrogate Marketing
B. Training Skills
C. Communication Skills
D. Market Research
720. The competitive position of a company can be improved by
A. Increasing the selling price
B. Reducing the margin
C. Reducing the margin
D. Ignoring competitors