671. Which comes at the end of Marketing plan?
A. Objectives
B. SWOT Analysis
C. Controls
D. Executive Summary
672. Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment?
A. SWOT Analysis
B. PEST Analysis
C. BCG Matrix
D. Conjoint Analysis
673. Apple iPhone market targeting strategy is an example of?
A. Selective Specialization
B. Single Segment Concentration
C. Market Specialization
D. Product Specialization
674. Brainstorming sessions are organized during which phases of product development?
A. Commercialization of product
B. Idea generation
C. Product Concept testing
D. Market Research
675. Different baby products produced and marketed by Johnson & Johnson is an example of?
A. Selective Specialization
B. Single Segment Concentration
C. Market Specialization
D. Product Specialization
676. Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer’s mind?
A. SWOT Analysis
B. PEST Analysis
C. BCG Matrix
D. Conjoint Analysis
677. In Product Life Cycle, Lower Market size is characteristics of which phase
A. Introduction
B. Growth
C. Maturity
D. Decline
678. Profit start declining in which phase of Product Life Cycle?
A. Introduction
B. Growth
C. Maturity
D. Decline
679. Competition is highest in which phase of Product Life Cycle?
A. Introduction
B. Growth
C. Maturity
D. Decline
680. Rapid Skimming Strategy is associated with?
A. Very high price with low promotion level
B. Very high price with high promotion level
C. Low price with high promotion level
D. Low price with low promotion level