1121. Which term reflects the fact that most products in developed economies satisfy more than one need ?
A. Multiplicity
B. Duplicity
C. Need Array
D. Need set *
E. Value proposition
1122. Which of the following is used to describe a group of consumers with similar needs sets?
A. Demographics
B. Lifestyles
C. Media usage
D. A and B
E. A, B and C *
1123. Which of the following is used to evaluate the attrativeness of various market segments ?
A. Segment size
B. Distribution available
C. Fit with company image
D. Cost to serve
E. All of the above *
1124. Which of the following is the part of Marketing Mix?
A. Product
B. Price
C. Communications
D. Distribution
E. All of the above *
1125. A-An ______ is anything a consumer acquires or might acquire to meet a perceived need _____.
A. Satisfier
B. End state
C. Product *
D. Value proposition
E. Outcome
1126. To be successfull , A product must .
A. Meet the requirements of your target audience more effectively than your rivals *
B. Be lower priced than competitor’s product
C. Be of higher quality than competitor’s products
D. Be advertised more than competitor’s products.
E. Be more widely distributed than the competition.
1127. ______ includes advertising , the sale force, public relations, packaging and any other signal that the firm provides itself and its products.
A. Value promotions
B. Brand equity
C. Distribution
D. Market segmentation
E. Marketing Communications *
1128. Which of the following is included in marketing communications ?
A. Advertising
B. Sales force
C. Public relations
D. Packaging
E. All of the above *
1129. Which of the following is not a critical question for developing marketing communications ?
A. Who do we want to communicate with?
B. What impact do we hope to achieve?
C. What media should we use?
D. What message will achieve the desired results?
E. All of the above *
1130. ________ is the amount of money one must pay to obtain the right to use the product .
A. Consumer cost
B. Total cost
C. Price *
D. Value
E. Customer Value