661. The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it?
A. Decline
B. Introduction
C. Growth
D. Maturity

662. Automobiles and TV’s are in what stage of the PLC, among the following mentioned options?
A. Introduction
B. Maturity
C. Decline
D. Post-growth

663. At which stage of PLC the competition appears?
A. Introduction
B. Maturity
C. Growth
D. Decline

664. The main marketing objective for the maturity stage of the PLC is what among the following mentioned options?
A. Harvest
B. Differentiation
C. Deletion
D. Maintain brand loyalty

665. During the introduction stage of the PLC, sales gradually increase and what else happens?
A. Competition becomes tough
B. More investors are needed
C. Profits become minimal
D. Sales people are brought

666. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as which of the following mentioned options?
A. Dual adaption
B. Product adaption
C. Product adaption
D. Communication adaption

667. When the new developed product concept is tested, which among the following the next immediate step?
A. Develop logistic network
B. Develop market strategy
C. Develop market strategy
D. Develop intermediaries

668. The product life cycle describes the stages a new product goes through in the, which of the following mentioned options?
A. Market place
B. Test market
C. Introductory stage
D. Diffusion stage

669. Which type of goods among the following mentioned options are purchased out of fear, need by the customer?
A. Shopping Goods
B. Unsought Goods
C. Both A & B
D. Convenience Goods

670. Which marketing model includes 4 P’s of Marketing i.e. Product, Price, Place and Promotion?
A. PLC Model
B. Promotional Mix
C. Marketing Mix
D. Brand Marketing