931. Which of the following is central to any definition of marketing.
A.Making a project.
B.Making a sale.
C.Customer relationship
D.Transactions.

932. ______________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
A.Market segmentation
B.Positioning.
C.Target marketing.
D.Direct marketing.

933. ______________ segmentation classifies consumers on the basis of age, gender, income and occupation.
A.Geographic.
B.Behavioral.
C.Psychological.
D.Demographic.

934. Television is a type of ______________ media.
A.Broad cast.
B.Print.
C.Out-door.
D.Online.

935. Marketing evaluation and ______________processes are necessary to understand the efficiency and effectiveness of marketing.
A.Control.
B.Feedback.
C.Consumer behavior.
D.measurement.

936. The factors that affect marketing policies, decisions and operations of a business constitute.
A.Marketing control.
B.Marketing mix
C.Marketing environment
D.None of these.

937. When there is a large potential market for a product, the firm will adopt:
A.Skimming price policy.
B.Penetration price policy
C.Premium price policy.
D.None of these.

938. Which of the following is not responsible for the emergence of relationship marketing?
A.Growth of service economy.
B.Rapid technological advancement.
C.Changing role of woman.

939. A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :
A.Encryption.
B.Firewalls.
C.Digital Certificates.
D.Digital signature.

940. ______________ drives a person towards selection of a particular shop or supplier of goods and services.
A.Product.
B.Patronage.
C.Rational.
D.Emotional.