651. The marketing is the art of _________________
A. Product Protection
B. Buying Product
C. Selling Product
D. All of these
652. USP stands for
A. Uniform Selling Progress
B. Unique Selling Point
C. Unique Selling Point
D. Under Selling Process
653. The Market Share of the companies are increased by increasing
A. Sales Volumes
B. Number of Staff
C. Number of Products
D. Profit Percentage
654. ________________is the USP of Saving Account
A. Easy to return
B. Rate of Interest
C. Security
D. Easy to operate
655. Marketing of services is resorted in which of the following sectors?
A. Banking process
B. Manufacturing business
C. Education sectors
D. Insurance business
656. The concept of Management by objectives MBO. is given by who?
A. Peter Drucker
B. Philip Kotler
C. John Caples
D. David Ogilvy
657. ____________________ is a small and newly developing market
A. Scarcity Market
B. Guerrilla market
C. Nascent Market
D. Viral Market
658. What is BTL?
A. Buyers To Leads
B. Below The Line
C. Business To Lender
D. Best To Lend
659. Buyer resistance refers to the deployment of procurement resources by ___________
A. Owners
B. Seller
C. Consumer
D. Buyer
660. In which year, Consumer Protection Act was passed?
A. 1992
B. 1986
C. 1990
D. 1988