721. Post-sales activities include ________
A. Sales presentation
B. Customer feedback
C. Customer identification
D. Customer apathy

722. Which among the following indicates Positioning?
A. How consumers perceive the product
B. How competitors perceive the product
C. How products are displayed on the shelf.
D. Product compared to your competitors

723. When a person goes to a shop, asks for a bathing soap, pays the money and gets the soap, which of the following aspects of marketing are focused?
A. Production concept
B. Organizational Goal
C. Pricing & Distribution
D. Exchange

724. For which of the following the “place” component of Marketing Mix is Intangible?
A. Hotels
B. Tourism Spots
C. Banks
D. Software

725. Which among the following is a correct statement about merchants and central marketplaces?
A. They reduce the total number of transactions and reduce the total amount of exchange
B. They increase the total number of transactions and reduce the total amount of exchange
C. They increase the total number of transactions and reduce the total amount of exchange
D. They increase the total number of transactions and increase the total amount of exchange

726. The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm’s operation comes under which of the following?
A. Operation Environment
B. Marketing Environment
C. Economic Conditions
D. Internal Environment

727. The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm’s products & services to the potential customers. This comes under which of the following?
A. E-commerce
B. E-marketing
C. E-Business
D. Core marketing

728. A bank has set an advanced target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following?
A. Marketing strategy
B. Market Analysis
C. Goal Formulation
D. Strategy Implementation

729. Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise. Claritas is a __?
A. Marketing Consultant
B. Industrial marketer
C. Service Provider
D. Focus group

730. Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?
A. Market Segmentation
B. Niche market
C. Focus Marketing
D. Target Market