451. Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards

452. Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media

453. Product development process after analysis of business next step to be taken is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing

454. who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter

455. which is reflected in web design through ______.
A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process

456. Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members

457. which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save

458. which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save

459. Business-to business eCommerce involves commercial transactions between other organizations and organizations.
A.True
B.False
C. May be
D. May not be

460. the example of business-to-business services offered by Google which gains advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website