231. Which of the following defines marketing management?
A. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
B. The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.
C. The process of identifying and managing all marketing process to sell product and service to the end users at low price.
D. The process of developing and monitoring profit of companies products and services.

232. ________ is not a type of Marketing Concept.
A. The production concept
B. The selling concept
C. The societal marketing concept
D. The Supplier Concept

233. Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.
A. An art
B. A Science
C. Both an “art” and a “science”
D. Selling

234. Marketing segmentation is useful for___________
A. Prospects Identification
B. To know the customer’s tastes and preferences
C. To target current clients
D. All of the above

235. _________ Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & _______ Involves transfer of ownership of the goods
A. Selling & Buying
B. Assembling & Selling
C. Buying & Assembling
D. Assembling & Buying

236.__________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.
A. Marketing
B. Selling
C. Assembling
D. Transportation

237. __________ is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.
A. Conventional Model
B. Contemporary Model
C. Competitive Model
D. None of the above

238. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
A. Contemporary Model
B. Conventional Model
C. Both a&b
D. None of the above

239. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
A. Marketspace
B. Marketplace
C. Metamarket
D. Marketplace

240. ____________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
A. Consumer products
B. Speciality products
C. Industrial products
D. Personal Products