361. At stage of user browsing app store page of your app what is the objective?
A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above

362. What is full form of PPC pages?
A. Per Pay Click
B. Pay Per Click
C. Prize per click
D. Both A and B

363. The formula of Pay-per-click is?
A. Advertising cost ($) + Ads clicked (#)
B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)

364. What are the following factors behind Successful PPC Advertising?
A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above

365. PPC advertising offers a unique opportunity to __________.
A. Generate Leads at High Costs
B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C

366. The most effective AdWords ad headlines ______.
A. include the company name or website domain name
B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters

367. To indicate a keyword as an exact match, which of the following should be used?
A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon

368. Single-word or general keywords are ______
A. too broad and can lead to clicks from people who don’t know what you’re offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic

369. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
A. 1,1
B. 10,25
C. 25100
D. No Limit, No Limit

370. What formula does Google use to determine the actual CPC when an advertisers ad is clicked on?
A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks